23 Chapters to Get Started
How To Start a Successful Creative Agency is over 300 pages, divided into 23 chapters, with many sub-chapters.
Some chapters are very long—Working with Clients, and Your Estimates Can Make or Break You, for example. Others are shorter—Decision Making, and Legal & Insurance. All of them are practical and useful.
Here are the main chapters:
Introduction
Starting Your Own Creative Agency
Take Advantage of School
Amateur Creator Vs. Professional
Getting A Job—You’re in The Business
Start Your Freelance Business
Preparing to Launch Your Company
Business Structures—Which One is Right for You?
Writing a Business Plan
Your Money Attitude
Starting Up
Running Your Agency
Decision Making
Defining Your Services
Working with Clients
Managing Your Agency’s Growth
Talking to Clients About Money
Your Estimates Can Make or Break You
Billing & Payment Terms
Take Timesheets Seriously
Adding People
Managing Employees and Benefits
Growing Your Agency
Legal & Insurance
If you’re thinking of starting your own agency or going beyond your one-person freelance company, then I think you’ll get real value from this book. If you’ve already bought the book, I thank you.
How to Start a Successful Creative Agency is the essential business guide for graphic designers, copywriters, filmmakers, photographers, and programmers. With over 300 pages and 23 chapters, it’s available at Amazon (Paper & Kindle), Kobo (ebook), Apple Books (ebook), and Gumroad (PDF).
The book is packed with useful information to help creatives start and grow their business.
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Questions? On Twitter I’m @StroteBook. DMs are always open. Ask away.